Brand New YCEF

At 85, Yew Chung has begun the sprint towards a century of holistic education, and we are moving ahead in style. First, a major school uniform revamp. Now, Yew Chung Education Foundation gets its own new identity!

❨❩ New logo and brand colors – distinct yet echoing the existing YCIS identity

❨❩ Bespoke typeface – English is Yew Chung Display; Chinese is Yew Chung Ming 耀明體

❨❩ New identity distills the Yew Chung ethos to their core: the origin, the globe, the true East x West blend, the infinite rippling cycles of education

The brand new YCEF has arrived.